Effective radio advertising depends
on two key elements - strong branding and listener likeability according
to substantial research by the Radio
Advertising Bureau.
Copy Carats Ltd provides targeted creative
scripting, supported by outstanding production and the best voice artists
in the world. Hear our work for yourself - just click on the titles.
Avon & Somerset Police Gun Crime
runner up in UK's prestigious National Aerials Awards 2006
Part of a series to educate about gun crime in Bristol.
This audio was intended to inform the community of young people's concerns
about increasing gun crime, and advise young people to avoid it - in
their own words.
Bristol City Council
Part of work with Bristol City Council covering a range
of issues from Graffiti reduction, increased commitment to recycling.
Treatments were aimed to create behaviour change in young people specifically
and a survey showed they responded well in terms of memorability and
likeability.
Recycling
Getting quirky with recycling.
Graffiti
Speaking their language to get the message across.
Anti Social Behaviour Office
Keeping it real in the "theatre of the mind".
Part of a series to convince people not to give money
to beggars in Bristol. The approach was to combine a "shock"
element with an "in-situ" element to create maximum impact
and memorability.
Daxx
Barbarella inspired space extravaganza.
Series of advertising to promote phone shop services
in Bristol, Bath and Newport. Designed to "Top and Tail" in
an ad break with "part 3" as the tail.
Wilmoths
Who says used car dealers are crooks?
Series of advertisements to promote Citroen and Seat
dealerships in the South, with focused core offers.
Magical Ice Skating Rink
Nothing like a Fairy Godmother to delight the little ones.
Campaign to promote the Ice Skating Rink. Voice messaging
for the ticket office was also scripted to ensure continuity of the
audio and brand throughout.
Dragon Kiss
A sexy little number to get the name out.
Campaign to introduce DK Dragon Kiss brand to the Bristol
Market, starting with a teaser campaign. Strong sonic branding throughout.
